Work With Me
Most companies are implementing AI in marketing completely wrong. They buy tools before they fix their data. They automate content before they understand measurement. And they chase shiny AI features that never produce ROI. I help organizations avoid those mistakes. I’ve spent 20+ years working at the intersection of marketing, analytics, and technology. I built Harvard’s AI in Marketing curriculum and have trained thousands of executives to use data and AI responsibly and effectively. Now I work directly with organizations that want to get AI marketing right.
For CMOs and marketing leaders implementing AI.
Together we design a practical roadmap for AI-driven marketing that connects data, analytics, and strategy.
Typical work includes:
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AI marketing strategy
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data infrastructure for AI
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measurement frameworks
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marketing technology decisions
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governance and ethics
Strategic AI Marketing Advisory for CMOs

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Corporate AI Training for Marketing Teams
Hands-on programs that help marketing teams build real AI capabilities.
Based on the same frameworks used in Harvard’s AI in Marketing program.
Topics include:
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AI for marketing strategy
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generative AI workflows
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marketing analytics
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ethical AI and governance
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AI-powered content systems
For conferences and executive retreats.
Popular talks include:
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The AI Marketing Reality Gap
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Why Most AI Marketing Projects Fail
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Building Human-Centered AI Marketing
AI Marketing Keynote Speaking
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I work best with organizations that:
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are serious about using AI responsibly
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want strategy, not just tools
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care about measurable results
Who I Work With
Let’s Talk
If you're exploring AI-driven marketing and want a smarter approach