AI Marketing Resources and Guides

Whether you're building your first custom GPT, drafting an AI governance policy, or rethinking how your team measures marketing performance, this is where to start. These curated libraries span more than two dozen topics—from agentic AI and predictive analytics to ethics, copyright, privacy, and the environmental footprint of generative tools—and bring together the guides, frameworks, and case studies I use in my own teaching and consulting. Each collection is designed to give marketing professionals practical, trustworthy grounding in the tools and questions shaping the field, without the hype. Browse by topic below, and dig into whatever's most relevant to the work in front of you.