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Most Organizations Are Getting AI Marketing Dangerously Wrong
AI is transforming marketing, but 80% of AI projects fail to deliver ROI. Why? Because companies are implementing AI without understanding the data foundations, ethical implications, or measurement frameworks that separate success from expensive failure. I've spent 20+ years in marketing analytics and AI. I wrote the definitive textbooks on marketing metrics. I know what works, and I know what doesn't.
Why Organizations Trust Me
Instructor
Built the AI in Marketing Certificate Program from the ground up. Winner of several teaching awards.
3x Published Author
Textbooks adopted by universities in 15+ countries
International Speaker
The Sorbonne (Paris), AI Week Boston (sold-out event)
Media Expert
Quoted in Forbes, Fortune, CNBC, The Guardian
Research Leader
Harvard-funded AI study; AMA Board Member
Corporate Training
Transform your marketing team's AI capabilities with Harvard-level curriculum
Strategic Consulting
1:1 guidance for CMOs implementing AI-driven marketing strategies
Speaking & Workshops
Keynotes and workshops for conferences and executive retreats
How I Can Help
Free Resource: Inge's AI Guide
A curated guide to AI resources for marketing professionals, from the instructor who built Harvard's AI curriculum.

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